Quick read
How to read 163.com quickly
163.com looks like news / information. Traffic signals point to roughly 113.1M monthly visits. Current AI trust scoring is 18/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#315
Top 1k
Country Rank
#13
CN
Total Visits
113.08M
Monthly
Avg. Duration
00:03:24
Pages per Visit
5.03
Bounce Rate
37.00%
Domain Information
Domain Age
28.4 years
Rank Tier
Top 1k
Traffic Sources
Direct
66.00%
Search
29.00%
Referrals
5.00%
Social
0.00%
Mail
0.00%
Paid Referrals
0.00%
Top Regions
1CN#156
0.89%
2US#840
0.03%
3HK#344
0.02%
4TW#158
0.01%
5SG#702
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | 163 | 141.00K | $0.00 |
| 2 | 网易邮箱 | 94.54K | $0.00 |
| 3 | 网易云音乐 | 82.57K | $0.00 |
| 4 | 163邮箱 | 151.56K | $0.00 |
| 5 | 网易云 | 98.33K | $0.00 |
Whois
Registrar
MarkMonitor Information Technology (Shanghai) Co., Ltd.
Created At
Sep 15, 1997, 04:00 AM
Updated At
Sep 22, 2023, 06:35 AM
Expires At
Sep 14, 2027, 04:00 AM
Nameservers
NS1.NEASE.NETNS2.166.COMNS3.NEASE.NETNS4.NEASE.NETNS5.NEASE.NETNS6.NEASE.NETNS8.166.COM
Status
client delete prohibitedclient transfer prohibitedclient update prohibitedserver delete prohibitedserver transfer prohibitedserver update prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.