Live website intelligence
全球领先的采购批发平台,批发网
阿里巴巴（1688.com）是全球企业间（B2B）电子商务的著名品牌，为数千万网商提供海量商机信息和便捷安全的在线交易市场，也是商人们以商会友、真实互动的社区平台。目前1688.com已覆盖原材料、工业品、服装服饰、家居百货、小商品等12个行业大类，提供从原料--生产--加工--现货等一系列的供应产品和服务
Last refresh
Updated 2d ago
Analyst read
Professional
#892 global rank18/100 trustShopping
Detected stack
Unknown
Quick read
How to read 1688.com quickly
1688.com looks like shopping. Traffic signals point to roughly 32.6M monthly visits. Current AI trust scoring is 18/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
1688.com is Alibaba's large-scale B2B wholesale and procurement marketplace connecting buyers with manufacturers and suppliers across multiple industrial and consumer goods categories.
Business ModelB2B E-commerce Marketplace
Target AudienceBusinesses, resellers, procurement teams, wholesalers, and small-to-medium merchants sourcing products in bulk.
Classification
CategoryShopping
Sub-CategoryBusiness and Industrial
B2B marketplacewholesaleprocurementAlibabasupplier platformChina e-commerce
Trust & Risk
Trust Assessment
Trust Score18/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate Minimalist
VibeProfessional
UI Score7/100
Detected Logo Text1688
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryBusiness and Industrial
Confidence95%
B2B marketplacewholesaleprocurementAlibabasupplier platformChina e-commerce
Business Insights
Business Model
B2B E-commerce Marketplace model detected
Trust Level
Low trust with 18/100 score
Audience
Businesses, resellers, procurement teams, wholesalers, and small-to-medium merchants sourcing products in bulk.
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