Live website intelligence
Your 1st Source for Personal and Business Banking - 1st Source
Serving the northern Indiana-southwestern Michigan area with nearly $8 billion in assets and more than 1100 employees, 1st Source is here for you.
Last refresh
Updated 13d ago
Analyst read
Professional
#142.5K global rank12/100 trustPersonal FinanceStale snapshot
Detected stack
WordPress
Quick read
How to read 1stsource.com quickly
1stsource.com looks like personal finance. Traffic signals point to roughly 244.7K monthly visits. Current AI trust scoring is 12/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#142.5K
Global
Country Rank
#28.6K
US
Total Visits
244.67K
Monthly
Avg. Duration
00:03:33
Pages per Visit
5.44
Bounce Rate
24.00%
Domain Information
Domain Age
30.4 years
Rank Tier
Global
Traffic Sources
Direct
72.00%
Search
25.00%
Referrals
3.00%
Social
0.00%
Mail
0.00%
Paid Referrals
0.00%
Top Regions
1US#840
0.97%
2NG#566
0.01%
3CA#124
0.00%
4IN#356
0.00%
5IT#380
0.00%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | 1st source bank | 11.32K | $5.11 |
| 2 | 1st source bank login | 2.25K | $0.95 |
| 3 | first source bank login | 1.41K | $0.95 |
| 4 | 1st source | 810 | $4.25 |
| 5 | first source bank | 1.26K | $5.15 |
Whois
Registrar
101domain GRS Limited
Created At
Oct 16, 1995, 04:00 AM
Updated At
Jun 04, 2025, 05:53 PM
Expires At
Oct 15, 2028, 04:00 AM
Nameservers
HENRIK.NS.CLOUDFLARE.COMJOCELYN.NS.CLOUDFLARE.COM
Status
client transfer prohibited
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