Live website intelligence
DNA Genetic Testing For Health, Ancestry And More - 23andMe
23andMe offers DNA testing with the most comprehensive ancestry breakdown, personalized health insights and more.
Last refresh
Updated 12d ago
Analyst read
Professional
Detected stack
Quick read
How to read 23andme.com quickly
23andme.com looks like health & fitness. Traffic signals point to roughly 4.4M monthly visits. Current AI trust scoring is 9/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
23andMe is a consumer genetics company that sells at-home DNA test kits for ancestry composition and personalized health-related genetic insights.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 9/100 score
Audience
Consumers interested in family history, ancestry discovery, and personal genetic health information.
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