Quick read
How to read 7788.com quickly
7788.com looks like shopping. Traffic signals point to roughly 86.8K monthly visits. Current AI trust scoring is 38/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
7788.com appears to be a large Chinese online marketplace focused on second-hand goods, collectibles, antiques, art, and craft items, with community features like forums, live streams, and appraisal-related sections.
Business ModelE-commerce Marketplace
Target AudienceCollectors, antique enthusiasts, second-hand buyers/sellers, hobbyists, and small merchants interested in niche collectible and cultural goods.
Classification
CategoryShopping
Sub-CategoryAuctions
collectiblesantiquessecond-hand goodsart marketplaceauctionsChinese e-commerce
Trust & Risk
Trust Assessment
Trust Score38/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeBusy but trustworthy
UI Score5/100
Detected Logo Text7788商城
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryAuctions
Confidence95%
collectiblesantiquessecond-hand goodsart marketplaceauctionsChinese e-commerce
Business Insights
Business Model
E-commerce Marketplace model detected
Trust Level
Low trust with 38/100 score
Audience
Collectors, antique enthusiasts, second-hand buyers/sellers, hobbyists, and small merchants interested in niche collectible and cultural goods.
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.