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Screenshot of 960theref.com

Live website intelligence

960theref.com

960 The Ref | Athens, GA – 960 The Ref

Athens Sports Radio 960 The Ref

Last refresh

Updated 16d ago

Analyst read

Professional

#2.1M global rank8/100 trustSportsStale snapshot

Detected stack

React

Quick read

How to read 960theref.com quickly

960theref.com looks like sports. Traffic signals point to roughly 12.1K monthly visits. Current AI trust scoring is 8/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

41/56 fields populated (73%)

11 providers

Providers with missing fields

visual: 0/4ads: 0/5publisher: 3/5files: 2/3radar: 2/4ai: 6/7
View field-level status

visual: 0/4

Missing: screenshotUrl, dominantColor, palette, storage

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

960 The Ref appears to be a local sports radio station in Athens, Georgia, focused on sports news, commentary, and programming.

Business ModelMedia (Advertising-supported Broadcast/Digital Publisher)
Target AudienceSports fans in Athens, GA and surrounding areas, including listeners seeking local sports coverage and talk radio.

Classification

CategorySports
Sub-CategorySports Radio
sportsradioAthens GAlocal mediatalk shows

Trust & Risk

Trust Assessment

Trust Score8/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

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Monetization Signals

has_ads_txthas_ad_systems

IAB Taxonomy

IAB CategorySports
IAB Sub-CategorySports Radio
Confidence95%
sportsradioAthens GAlocal mediatalk shows

Business Insights

Business Model

Media (Advertising-supported Broadcast/Digital Publisher) model detected

Trust Level

Low trust with 8/100 score

Audience

Sports fans in Athens, GA and surrounding areas, including listeners seeking local sports coverage and talk radio.

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.