Live website intelligence
The New 96.1 - The 90's To Now
The New 96.1, a Townsquare Media station, plays feel good variety in adult contemporary music in Buffalo, New York on WTSS-FM.
Last refresh
Updated 16d ago
Analyst read
Professional
Detected stack
Quick read
How to read 961thebreeze.com quickly
961thebreeze.com looks like music. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 8/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
29/56 fields populated (52%)
Providers with missing fields
View field-level status
visual: 0/4
Missing: screenshotUrl, dominantColor, palette, storage
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The New 96.1 is a Buffalo-based adult contemporary radio station (WTSS-FM) owned by Townsquare Media, offering feel-good music from the 90s to today along with local station content.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Ad Systems
Monetization Signals
IAB Taxonomy
Business Insights
Business Model
Media model detected
Trust Level
Low trust with 8/100 score
Audience
Adults in the Buffalo, New York area who enjoy adult contemporary music and local radio programming.
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Keep exploring from this report
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