Skip to main content
Screenshot of 981thehawk.com

Live website intelligence

981thehawk.com

98.1 The Hawk – Binghamton's #1 For New Country – Binghamton Country Radio

98.1 The Hawk radio, a Townsquare Media station, plays the best country music in Binghamton, New York on WHWK-FM.

Last refresh

Updated 21d ago

Analyst read

Professional

#898.0K global rank8/100 trustArts & EntertainmentStale snapshot

Detected stack

WordPressShopify

Quick read

How to read 981thehawk.com quickly

981thehawk.com looks like arts & entertainment. Traffic signals point to roughly 39.0K monthly visits. Current AI trust scoring is 8/100.

What to do next

  • The stack appears to include WordPress, Shopify.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

41/56 fields populated (73%)

11 providers

Providers with missing fields

visual: 0/4ads: 0/5publisher: 3/5files: 2/3radar: 2/4ai: 6/7
View field-level status

visual: 0/4

Missing: screenshotUrl, dominantColor, palette, storage

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

98.1 The Hawk is a local FM country radio station in Binghamton, NY, operated by Townsquare Media and focused on music, station content, and community engagement.

Business ModelMedia
Target AudienceCountry music listeners in the Binghamton, New York area, including local radio audiences and community members.

Classification

CategoryArts & Entertainment
Sub-CategoryMusic and Audio
country musicradio stationBinghamtonlocal mediaTownsquare Media

Trust & Risk

Trust Assessment

Trust Score8/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

townsquaremedia.comgoogle.comamperwave.netrubiconproject.comspotx.tvspotxchange.comtritondigital.comconversantmedia.comconcert.ioappnexus.compubmatic.comrevcontent.comsmartadserver.comtargetspot.comtriplelift.com33across.comadswizz.comaxonix.comcontextweb.comemxdgt.comgumgum.comimprovedigital.comindexexchange.comkargo.comlijit.comliveintent.comlkqd.netloopme.commedia.netmobilefuse.comomnifytv.comopenx.compubnative.netrichaudience.comsharethrough.comsonobi.comspringserve.comsynacor.comteads.tvthemediagrid.comverve.comvidazoo.comwideorbit.comyahoo.comcriteo.comadmanmedia.comwunderkind.coinmobi.comkatzdigital.com

Monetization Signals

has_ads_txthas_ad_systems

IAB Taxonomy

IAB CategoryArts & Entertainment
IAB Sub-CategoryMusic and Audio
Confidence95%
country musicradio stationBinghamtonlocal mediaTownsquare Media

Business Insights

Business Model

Media model detected

Trust Level

Low trust with 8/100 score

Audience

Country music listeners in the Binghamton, New York area, including local radio audiences and community members.

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.