Live website intelligence
about-face: High-performance, vegan + clean beauty products by Halsey
Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.
Last refresh
Updated 15d ago
Analyst read
Professional
#230.4K global rank6/100 trustStyle & FashionStale snapshot
Detected stack
Shopify
Quick read
How to read aboutface.com quickly
aboutface.com looks like style & fashion. Traffic signals point to roughly 116.7K monthly visits. Current AI trust scoring is 6/100.
What to do next
- The stack appears to include Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
visual: 0/4publisher: 3/5files: 2/3radar: 2/4ai: 6/7
View field-level status
visual: 0/4
Missing: screenshotUrl, dominantColor, palette, storage
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#230.4K
Global
Country Rank
#67.8K
US
Total Visits
116.73K
Monthly
Avg. Duration
00:01:43
Pages per Visit
5.96
Bounce Rate
37.00%
Domain Information
Domain Age
28.5 years
Rank Tier
Global
Traffic Sources
Direct
46.00%
Search
41.00%
Referrals
7.00%
Social
5.00%
Paid Referrals
1.00%
Mail
0.00%
Top Regions
1US#840
0.73%
2CA#124
0.05%
3GB#826
0.04%
4FR#250
0.02%
5AU#36
0.02%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | about face | 9.79K | $1.12 |
| 2 | face | 2.94M | $0.53 |
| 3 | about face foundation | 2.15K | $0.87 |
| 4 | about face beauty | 1.52K | $1.09 |
| 5 | about-face | 2.91K | $0.00 |
Whois
Registrar
GoDaddy.com, LLC
Created At
Sep 09, 1997, 04:00 AM
Updated At
Sep 12, 2025, 09:02 PM
Expires At
Sep 08, 2035, 04:00 AM
Nameservers
PATRICK.NS.CLOUDFLARE.COMSTEVIE.NS.CLOUDFLARE.COM
Status
client delete prohibitedclient renew prohibitedclient transfer prohibitedclient update prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Style & Fashion sites
Move from this single report into the broader market cluster.
Browse Beauty sites
Use the topic route when audience and editorial intent matter more than category.
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to aboutface.com.
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