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Screenshot of activia.com.au

Live website intelligence

activia.com.au

Activia Probiotic Yoghurt | Improve Your Gut Health | Activia

Last refresh

Updated 14d ago

Analyst read

Professional

#2.4M global rank10/100 trustFood & DrinkStale snapshot

Detected stack

React

Quick read

How to read activia.com.au quickly

activia.com.au looks like food & drink. Traffic signals point to roughly 8.6K monthly visits. Current AI trust scoring is 10/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

44/56 fields populated (79%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3whois: 0/6radar: 2/4ai: 6/7
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 2/4

Missing: categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Australian brand website for Activia probiotic yoghurt focused on promoting digestive and gut health benefits and providing product information.

Business ModelCPG brand marketing
Target AudienceHealth-conscious consumers in Australia interested in probiotics, digestive wellness, and yoghurt/dairy products.

Classification

CategoryFood & Drink
Sub-CategoryDairy Products
probioticyoghurtgut healthdigestive healthnutritiondairyfunctional foodbrand siteAustralia

Trust & Risk

Trust Assessment

Trust Score10/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserActive Advertiser
Advertiser Names
NUTRICIA AUSTRALIA PTY LIMITED
Advertiser IDs
AR03057140610143092737
Ad Count1
has_advertiser_idhas_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

IAB Taxonomy

IAB CategoryFood & Drink
IAB Sub-CategoryDairy Products
Confidence84%
probioticyoghurtgut healthdigestive healthnutritiondairyfunctional foodbrand siteAustralia

Business Insights

Business Model

CPG brand marketing model detected

Trust Level

Low trust with 10/100 score

Audience

Health-conscious consumers in Australia interested in probiotics, digestive wellness, and yoghurt/dairy products.

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.