Quick read
How to read adairs.co.nz quickly
adairs.co.nz looks like shopping. Traffic signals point to roughly 120.9K monthly visits. Current AI trust scoring is 6/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#254.3K
Global
Country Rank
#1.3K
NZ
Total Visits
120.85K
Monthly
Avg. Duration
00:01:33
Pages per Visit
4.50
Bounce Rate
38.00%
Domain Information
Rank Tier
Global
Traffic Sources
Search
58.00%
Direct
36.00%
Referrals
3.00%
Social
2.00%
Paid Referrals
1.00%
Mail
0.00%
Top Regions
1NZ#554
0.74%
2AU#36
0.23%
3US#840
0.02%
4GB#826
0.01%
5CA#124
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | adairs | 58.11K | $0.40 |
| 2 | adairs nz | 550 | $1.04 |
| 3 | sheets | 5.77M | $2.90 |
| 4 | adairs sylvia park | 180 | $0.00 |
| 5 | bathroom accessories nz | 360 | $0.00 |
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.