Live website intelligence
Ultralight Backpacking Since 1999 - Adventure Alan & Co
Your expert source for all things ultralight backpacking and hiking. Gear lists, buyer’s guides, reviews, trip reports and how-to.
Last refresh
Updated 4d ago
Analyst read
Professional
#200.4K global rank15/100 trustSports
Detected stack
WordPressCloudflare
Quick read
How to read adventurealan.com quickly
adventurealan.com looks like sports. Traffic signals point to roughly 255.6K monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include WordPress, Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
visual: 0/4publisher: 3/5files: 2/3radar: 2/4ai: 6/7
View field-level status
visual: 0/4
Missing: screenshotUrl, dominantColor, palette, storage
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Long-running outdoor content website specializing in ultralight backpacking education, gear recommendations, and trip documentation. Provides expert advice, detailed gear lists, product reviews, and how-to guides for backpackers seeking to minimize pack weight.
Business ModelMedia/Affiliate
Target AudienceOutdoor enthusiasts, backpackers, hikers, and camping enthusiasts interested in reducing gear weight and improving their backcountry experience
Classification
CategorySports
Sub-CategoryHiking
ultralight backpackinghikingoutdoor gearbackpacking equipmenttrip reportsgear reviewsbuyer's guides
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Jaeger Shaw
Advertiser IDs
AR11638921601868627969
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryHiking
Confidence92%
ultralight backpackinghikingoutdoor gearbackpacking equipmenttrip reportsgear reviewsbuyer's guides
Business Insights
Business Model
Media/Affiliate model detected
Trust Level
Low trust with 15/100 score
Audience
Outdoor enthusiasts, backpackers, hikers, and camping enthusiasts interested in reducing gear weight and improving their backcountry experience
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Hiking sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.