Live website intelligence
Health Insurance Plans | Aetna
Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.
Last refresh
Updated 11d ago
Analyst read
Professional
#2.6K global rank5/100 trustHealth & FitnessStale snapshot
Detected stack
Unknown
Quick read
How to read aetna.com quickly
aetna.com looks like health & fitness. Traffic signals point to roughly 12.6M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags45
Internal Links66
External Links64
Images13
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 usb-smtp-inbound-1.mimecast.com
10 usb-smtp-inbound-2.mimecast.com
NS Records6 records
TXT Records40 records
Traffic Stats
Monthly Visits12.6M
Bounce Rate20.00%
Avg Visit Duration6m 56.379999999999995s
Pages per Visit8.8
Top CountryUS
Global Rank#2.6K
Country Rank#518
Domain Age32.3 years
Taxonomy
IAB CategoryHealth & Fitness
IAB Sub-CategoryHealth Insurance
Confidence98%
health insurancemedicaremedicaiddentalvisionhealthcareinsurance plansfamily healthemployer benefits
Technical Files
robots.txtFound
sitemap.xmlFound
AI Analysis
SummaryAetna is a major health insurance provider offering medical, dental, vision, and other health plans for individuals, families, employers, and government programs (Medicare/Medicaid). The company focuses on personalized care and comprehensive health benefits.
Business ModelInsurance Services
Trust Score5/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#100100100
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Health & Fitness sites
Move from this single report into the broader market cluster.
Browse Health Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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