Live website intelligence
Taking Care of Your Water | Affinity Water
Affinity Water provides safe, clean drinking water for your home. Learn how we care for your water with sustainable practices
Last refresh
Updated 1d ago
Analyst read
Professional
#82.5K global rank5/100 trustUtilities
Detected stack
Unknown
Quick read
How to read affinitywater.co.uk quickly
affinitywater.co.uk looks like utilities. Traffic signals point to roughly 532.6K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Affinity Water is a UK water supply company providing safe drinking water to residential and business customers. The website offers customer service tools including bill payment, moving home notifications, leak reporting, and financial support options.
Business ModelPublic Utility / Regulated Monopoly
Target AudienceResidential homeowners, renters, and businesses in the UK (specifically Southeast England) requiring water supply services
Classification
CategoryUtilities
Sub-CategoryWater & Sanitation
water utilitypublic utilityresidential servicessustainabilitycustomer portalbill payment
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Incubeta US Corp
Advertiser IDs
AR12632261586547900417
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtFound
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate
VibeTrustworthy
UI Score7/100
IAB Taxonomy
IAB CategoryUtilities
IAB Sub-CategoryWater & Sanitation
Confidence95%
water utilitypublic utilityresidential servicessustainabilitycustomer portalbill payment
Business Insights
Business Model
Public Utility / Regulated Monopoly model detected
Trust Level
Low trust with 5/100 score
Audience
Residential homeowners, renters, and businesses in the UK (specifically Southeast England) requiring water supply services
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