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Screenshot of afr.com.au

Live website intelligence

afr.com.au

Financial Review - Business, Finance and Investment News | afr.com

Last refresh

Updated 13d ago

Analyst read

Professional

#1.9M global rank5/100 trustNews & PoliticsStale snapshot

Detected stack

React

Quick read

How to read afr.com.au quickly

afr.com.au looks like news & politics. Traffic signals point to roughly 16.6K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

44/56 fields populated (79%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3traffic: 9/10whois: 0/6radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 9/10

Missing: topCountry

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

  • Use the SEO card to judge structure quality.
  • Use traffic and rank signals to estimate market weight.
  • Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags1
H2 Tags46
Internal Links396
External Links27
Images54

DNS & Infrastructure

DNS ProviderGoogle
Mail (MX)1 aspmx.l.google.com
10 alt3.aspmx.l.google.com
10 alt4.aspmx.l.google.com
5 alt1.aspmx.l.google.com
5 alt2.aspmx.l.google.com
NS Records4 records
TXT Records5 records

Traffic Stats

Monthly Visits16.6K
Bounce Rate93.00%
Avg Visit Duration0m 44.79s
Pages per Visit1.1
Global Rank#1.9M
Country Rank#67.6K

Taxonomy

IAB CategoryNews & Politics
IAB Sub-CategoryBusiness News
Confidence98%
financial newsbusiness journalismAustralian mediainvestmentmarketseconomicspremium content

Technical Files

robots.txtFound
sitemap.xmlMissing

AI Analysis

SummaryThe Australian Financial Review (AFR) is Australia's leading premium business and financial news publication, providing comprehensive coverage of markets, companies, politics, and economic affairs to professional and corporate audiences.
Business ModelSubscription-based Media (Freemium/Paywall)
Trust Score5/100
SentimentProfessional

Advertising

Is AdvertiserNo
Result Count0
no_advertiser_idno_creative_results

Publisher / Monetization

ads.txtFound
Ad Systems
google.comindexexchange.comrubiconproject.comamxrtb.compubmatic.comyahoo.comtelaria.comtremorhub.comappnexus.comtriplelift.comgumgum.comcontextweb.comopenx.comconversantmedia.comimprovedigital.comadmedia.comadmanmedia.com
Monetization Signals
has_ads_txthas_ad_systems

Visual / Brand

Dominant Color#100100100
Color Palette
StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.