Quick read
How to read afr.com quickly
afr.com looks like business & finance. Traffic signals point to roughly 10.2M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Australian Financial Review (AFR) is Australia's leading business and financial news publication, providing premium journalism on markets, companies, policy, and investment. Operates on a freemium subscription model with metered paywall access.
Business ModelMedia - Subscription/Paywall Journalism
Target AudienceBusiness professionals, investors, corporate executives, policymakers, and affluent readers seeking high-quality financial news and analysis
Classification
CategoryBusiness & Finance
Sub-CategoryFinancial News & Services
financial newsbusiness journalismstock marketinvestmentAustralian financepremium contentnewspaper
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeAuthoritative, Trustworthy, Professional
UI Score8/100
Detected Logo TextFINANCIAL REVIEW
IAB Taxonomy
IAB CategoryBusiness & Finance
IAB Sub-CategoryFinancial News & Services
Confidence98%
financial newsbusiness journalismstock marketinvestmentAustralian financepremium contentnewspaper
Business Insights
Business Model
Media - Subscription/Paywall Journalism model detected
Trust Level
Low trust with 5/100 score
Audience
Business professionals, investors, corporate executives, policymakers, and affluent readers seeking high-quality financial news and analysis
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Business & Finance sites
Move from this single report into the broader market cluster.
Browse Financial News & Services sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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