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Screenshot of agencialupa.org

Live website intelligence

agencialupa.org

Lupa • Decidir começa com se informar

A Lupa é um hub de combate à desinformação por meio do jornalismo e da educação midiática.

Last refresh

Updated 13d ago

Analyst read

Professional

#653.0K global rank5/100 trustNews & WeatherStale snapshot

Detected stack

WordPress

Quick read

How to read agencialupa.org quickly

agencialupa.org looks like news & weather. Traffic signals point to roughly 60.6K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

51/56 fields populated (91%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Lupa is a Brazilian fact-checking and media literacy organization that operates as a non-profit hub combating disinformation through journalism and educational initiatives. It verifies claims, analyzes viral content, and promotes critical thinking about media consumption.

Business ModelNon-profit Media / Journalism
Target AudienceBrazilian general public seeking verified information, educators, journalists, policymakers, and anyone concerned about misinformation on social media and digital platforms

Classification

CategoryNews & Weather
Sub-CategoryFact Checking
fact-checkingjournalismmedia literacymisinformationbrazilnon-profiteducationnews

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txtno_ad_systems

AI Visual Analysis

Design StyleEditorial / Modern News
VibeTrustworthy, Authoritative, Accessible
UI Score8/100
Detected Logo TextLupa

IAB Taxonomy

IAB CategoryNews & Weather
IAB Sub-CategoryFact Checking
Confidence95%
fact-checkingjournalismmedia literacymisinformationbrazilnon-profiteducationnews

Business Insights

Business Model

Non-profit Media / Journalism model detected

Trust Level

Low trust with 5/100 score

Audience

Brazilian general public seeking verified information, educators, journalists, policymakers, and anyone concerned about misinformation on social media and digital platforms

Keep exploring

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