Live website intelligence
Active Interest Media
Comprised of five divisions — Collectibles, Home Arts, Home Building, Marine, and Writer’s Digest — Active Interest Media (AIM) produces leading consumer and trade events, websites, magazines and films/TV shows.
Last refresh
Updated 5d ago
Analyst read
Professional
#1.2M global rank5/100 trustHobbies & Interests
Detected stack
WordPress
Quick read
How to read aimmedia.com quickly
aimmedia.com looks like hobbies & interests. Traffic signals point to roughly 24.4K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Active Interest Media (AIM) is a multi-platform media company that produces consumer and trade events, websites, magazines, and films/TV shows across five divisions: Collectibles, Home Arts, Home Building, Marine, and Writer's Digest. They specialize in hobbyist and enthusiast content.
Business ModelMedia & Publishing (Events, Print, Digital, Video)
Target AudienceHobby enthusiasts and professionals in collectibles, home arts/crafts, home building/renovation, marine activities, and writing
Classification
CategoryHobbies & Interests
Sub-CategoryArts & Crafts
mediapublishingeventsmagazineshobbiesenthusiastcollectibleswoodworkingDIYmarinewriter's digest
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Craft-focused, Professional
UI Score7/100
Detected Logo TextACTIVE INTEREST MEDIA
IAB Taxonomy
IAB CategoryHobbies & Interests
IAB Sub-CategoryArts & Crafts
Confidence92%
mediapublishingeventsmagazineshobbiesenthusiastcollectibleswoodworkingDIYmarinewriter's digest
Business Insights
Business Model
Media & Publishing (Events, Print, Digital, Video) model detected
Trust Level
Low trust with 5/100 score
Audience
Hobby enthusiasts and professionals in collectibles, home arts/crafts, home building/renovation, marine activities, and writing
Keep exploring
Keep exploring from this report
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