Quick read
How to read allsurplus.com quickly
allsurplus.com looks like business & industrial. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- Technology detection is incomplete, so infrastructure clues may be more useful than stack tags.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
26/56 fields populated (46%)
Providers with missing fields
visual: 0/4meta: 0/3seo: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4ai: 6/7
View field-level status
visual: 0/4
Missing: screenshotUrl, dominantColor, palette, storage
meta: 0/3
Missing: title, description, techStackDetected
seo: 0/5
Missing: h1Count, h2Count, internalLinks, externalLinks, imagesCount
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
AllSurplus operates an online marketplace and auction platform for surplus industrial equipment, machinery, and assets. The platform connects sellers looking to liquidate excess inventory or decommissioned equipment with buyers seeking discounted industrial goods.
Business ModelB2B Marketplace / Auction Platform
Target AudienceIndustrial companies, manufacturers, contractors, and businesses looking to buy or sell surplus equipment, machinery, and assets; also includes resellers and small businesses seeking affordable industrial goods
Classification
CategoryBusiness & Industrial
Sub-CategoryAuctions & Marketplaces
surplusauctionsindustrial equipmentliquidationB2B marketplaceused machineryasset disposal
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Liquidity Services Inc
Advertiser IDs
AR08527691925946368001
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
IAB Taxonomy
IAB CategoryBusiness & Industrial
IAB Sub-CategoryAuctions & Marketplaces
Confidence85%
surplusauctionsindustrial equipmentliquidationB2B marketplaceused machineryasset disposal
Business Insights
Business Model
B2B Marketplace / Auction Platform model detected
Trust Level
Low trust with 15/100 score
Audience
Industrial companies, manufacturers, contractors, and businesses looking to buy or sell surplus equipment, machinery, and assets; also includes resellers and small businesses seeking affordable industrial goods
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Business & Industrial sites
Move from this single report into the broader market cluster.
Browse Auctions & Marketplaces sites
Use the topic route when audience and editorial intent matter more than category.
Open Industry Categories
Best for competitor research, market mapping, and account qualification.
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