Skip to main content
Screenshot of allure.com

Live website intelligence

allure.com

Allure — Beauty Tips, Trends & Product Reviews | Allure

Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Last refresh

Updated 17d ago

Analyst read

Professional

5/100 trustStyle & FashionStale snapshot

Detected stack

ReactShopify

Quick read

How to read allure.com quickly

allure.com looks like style & fashion. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, Shopify.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Allure is a leading beauty media brand and magazine offering product reviews, beauty tips, trends, tutorials, and operates a beauty subscription box service. Originally a Condé Nast publication, it covers makeup, skincare, hair, nails, and wellness with expert editorial content and e-commerce integration.

Business ModelMedia/Publishing with E-commerce and Subscription
Target AudienceBeauty enthusiasts, primarily women aged 18-45, interested in cosmetics, skincare routines, and discovering new beauty products

Classification

CategoryStyle & Fashion
Sub-CategoryBeauty
beautymakeupskincarefashion magazineproduct reviewscosmeticswellnesshair caresubscription boxeditorial

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

condenast.comappnexus.comaps.amazon.comconnatix.comcontextweb.comcriteo.comthemediagrid.comgoogle.comindexexchange.commedia.netonetag.comopenx.compubmatic.comrubiconproject.comconcert.iosmartadserver.comspotx.tvspotxchange.comteads.tvtriplelift.comfreewheel.tvmobkoi.comrogerssportsandmedia.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeSophisticated, Trustworthy, Premium
UI Score8/100
Detected Logo Textallure

IAB Taxonomy

IAB CategoryStyle & Fashion
IAB Sub-CategoryBeauty
Confidence98%
beautymakeupskincarefashion magazineproduct reviewscosmeticswellnesshair caresubscription boxeditorial

Business Insights

Business Model

Media/Publishing with E-commerce and Subscription model detected

Trust Level

Low trust with 5/100 score

Audience

Beauty enthusiasts, primarily women aged 18-45, interested in cosmetics, skincare routines, and discovering new beauty products

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.