Live website intelligence

altaonline.com

Alta Journal: Stories of California and the West

Your guide to California and the West. Alta Journal offers essays, investigations, book reviews, and unique cultural perspectives.

Last refresh

Updated 16d ago

Analyst read

Professional

5/100 trustArts & EntertainmentStale snapshot

Detected stack

WordPress

Quick read

How to read altaonline.com quickly

altaonline.com looks like arts & entertainment. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

The stack appears to include WordPress.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

39/56 fields populated (70%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3traffic: 0/10radar: 0/4

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags0

H2 Tags6

Internal Links73

External Links15

Images69

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)10 alt4.aspmx.l.google.com

5 alt1.aspmx.l.google.com

5 alt2.aspmx.l.google.com

1 aspmx.l.google.com

10 alt3.aspmx.l.google.com

NS Records2 records

TXT Records11 records

Traffic Stats

Domain Age28.8 years

Taxonomy

IAB CategoryArts & Entertainment

IAB Sub-CategoryBooks & Literature

Confidence92%

californiawestern cultureliterary magazinebook reviewsjournalismessaysregional mediabook clubculture

Technical Files

robots.txtFound

sitemap.xmlMissing

AI Analysis

SummaryAlta Journal is a digital and print publication focused on California and Western American culture, offering essays, investigative journalism, book reviews, and cultural commentary. Features a book club, newsletter, and online store.

Business ModelMedia/Publishing - Subscription-based journalism with e-commerce (books, merchandise)

Trust Score5/100

SentimentProfessional

Advertising

Is AdvertiserYes

Advertiser NamesTANIA GRACIELA GONZALEZ GAUTHIER

Advertiser IDsAR09667628559006433281

Result Count1

has_advertiser_idhas_creative_results

Publisher / Monetization

ads.txtFound

Ad Systems

hearst.comaps.amazon.comappnexus.comblis.comcontextweb.comconversantmedia.comgoogle.comgumgum.comindexexchange.comkargo.comliveintent.commedia.netopenx.comoptoutadvertising.comoutbrain.comrubiconproject.comsharethrough.comsmartadserver.comsmartclip.nettaboola.comteads.tvthemediagrid.comtriplelift.comvideo.unrulymedia.comyahoo.comyieldmo.com

Monetization Signals

has_ads_txthas_ad_systems

Visual / Brand

Dominant Color#f0f0f0

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

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Browse Arts & Entertainment sites

Move from this single report into the broader market cluster.

Browse Books & Literature sites

Use the topic route when audience and editorial intent matter more than category.

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