Live website intelligence
Americana - Stationery, Toys, Arts, Gifts, Office Supplies
Americana - The best Stationery, Toys and Arts items | All the major brands in one site | Free shipping
Last refresh
Updated 14d ago
Analyst read
Professional
#662.1K global rank15/100 trustShoppingStale snapshot
Detected stack
React
Quick read
How to read americana.pt quickly
americana.pt looks like shopping. Traffic signals point to roughly 32.9K monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Americana is a Portuguese e-commerce retailer founded in 1987 specializing in stationery, toys, arts & crafts, gifts, and office supplies. They offer free delivery from €60 in Portugal and Spain with 24-48h delivery times, featuring major brands across creative and educational product categories.
Business ModelE-commerce
Target AudienceParents, children, students, teachers, artists, DIY enthusiasts, and office professionals in Portugal and Spain seeking creative, educational, and office products
Classification
CategoryShopping
Sub-CategoryToys & Games
stationerytoysarts and craftsoffice suppliesgiftse-commerceretailschool suppliesDIYfine arts
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StylePlayful
VibeFun
UI Score7/100
Detected Logo Textamericana
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryToys & Games
Confidence92%
stationerytoysarts and craftsoffice suppliesgiftse-commerceretailschool suppliesDIYfine arts
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 15/100 score
Audience
Parents, children, students, teachers, artists, DIY enthusiasts, and office professionals in Portugal and Spain seeking creative, educational, and office products
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Toys & Games sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
anniecloth.com
same_category
atcmarket.cz
same_category
1advd.ch
same_category
staples.com
same_category
See all alternatives
View all 6 alternatives and competitors to americana.pt.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.