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Screenshot of americanrivers.org

Live website intelligence

americanrivers.org

Life Depends on Rivers

Last refresh

Updated 16d ago

Analyst read

Professional

#569.2K global rank5/100 trustEnvironment & SustainabilityStale snapshot

Detected stack

ReactWordPress

Quick read

How to read americanrivers.org quickly

americanrivers.org looks like environment & sustainability. Traffic signals point to roughly 68.5K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

51/56 fields populated (91%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

American Rivers is a nonprofit conservation organization dedicated to protecting and restoring rivers across the United States. They conduct research, advocate for policy changes, and work to ensure rivers are clean and healthy for people and wildlife.

Business ModelNonprofit / NGO
Target AudienceEnvironmentally conscious individuals, conservation advocates, policymakers, donors interested in environmental causes, outdoor recreation enthusiasts, and communities affected by river health issues

Classification

CategoryEnvironment & Sustainability
Sub-CategoryEnvironmental Conservation
nonprofitriver conservationenvironmental protectionwildlife conservationclean wateradvocacynature preservation

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserActive Advertiser
Advertiser Names
American Rivers
Advertiser IDs
AR08114571734847324161AR12518690694052708353
Ad Count2
has_advertiser_idhas_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleEditorial / Nature-focused
VibeTrustworthy, Inspiring, Professional
UI Score8/100
Detected Logo TextAMERICAN RIVERS

IAB Taxonomy

IAB CategoryEnvironment & Sustainability
IAB Sub-CategoryEnvironmental Conservation
Confidence98%
nonprofitriver conservationenvironmental protectionwildlife conservationclean wateradvocacynature preservation

Business Insights

Business Model

Nonprofit / NGO model detected

Trust Level

Low trust with 5/100 score

Audience

Environmentally conscious individuals, conservation advocates, policymakers, donors interested in environmental causes, outdoor recreation enthusiasts, and communities affected by river health issues

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