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Live website intelligence

americanwhitewater.org

American Whitewater Homepage

Welcome to the American Whitewater homepage… From protecting rivers, to putting water back in rivers, to ensuring the public has access to rivers, to improving safety information for boaters, American Whitewater works to ensure river runners and all who enjoy rivers have opportunities to experience and enjoy clean and healthy rivers.

Last refresh

Updated 15d ago

Analyst read

Professional

#466.1K global rank5/100 trustSportsStale snapshot

Detected stack

WordPress

Quick read

How to read americanwhitewater.org quickly

americanwhitewater.org looks like sports. Traffic signals point to roughly 62.9K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

51/56 fields populated (91%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

American Whitewater is a nonprofit membership organization dedicated to protecting and restoring whitewater rivers in America while enhancing safe public access for river recreation, particularly kayaking and paddling.

Business ModelNonprofit Membership Organization
Target AudienceWhitewater kayakers, rafters, paddlers, outdoor enthusiasts, and environmental advocates interested in river conservation and recreation

Classification

CategorySports
Sub-CategoryOutdoor Recreation
whitewater kayakingriver conservationnonprofitoutdoor sportsenvironmental advocacypaddlingriver stewardshipmembership organization

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleEditorial
VibeTrustworthy
UI Score7/100
Detected Logo TextAMERICAN Whitewater

IAB Taxonomy

IAB CategorySports
IAB Sub-CategoryOutdoor Recreation
Confidence95%
whitewater kayakingriver conservationnonprofitoutdoor sportsenvironmental advocacypaddlingriver stewardshipmembership organization

Business Insights

Business Model

Nonprofit Membership Organization model detected

Trust Level

Low trust with 5/100 score

Audience

Whitewater kayakers, rafters, paddlers, outdoor enthusiasts, and environmental advocates interested in river conservation and recreation

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