Live website intelligence
Auto, home, life and more | American Family Insurance
Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you
Last refresh
Updated 14d ago
Analyst read
Professional
#15.7K global rank5/100 trustFinanceStale snapshot
Detected stack
Unknown
Quick read
How to read amfam.com quickly
amfam.com looks like finance. Traffic signals point to roughly 2.6M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags4
Internal Links49
External Links29
Images26
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 mxb-00177601.gslb.pphosted.com
10 mxa-00177601.gslb.pphosted.com
NS Records10 records
TXT Records31 records
Traffic Stats
Monthly Visits2.6M
Bounce Rate37.00%
Avg Visit Duration7m 40.31s
Pages per Visit6.8
Top CountryUS
Global Rank#15.7K
Country Rank#3.0K
Domain Age31.9 years
Taxonomy
IAB CategoryFinance
IAB Sub-CategoryInsurance
Confidence98%
insuranceauto insurancehome insurancelife insurancebundlingamerican family insurancefinancial servicesprotection
Technical Files
robots.txtFound
sitemap.xmlFound
AI Analysis
SummaryAmerican Family Insurance is a multi-line insurance company offering personal and business insurance products including auto, home, life, and business coverage. The company emphasizes bundling discounts and dream protection messaging.
Business ModelTraditional Insurance (Direct + Agent Network)
Trust Score5/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#100100100
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Finance sites
Move from this single report into the broader market cluster.
Browse Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to amfam.com.
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