Quick read
How to read amfirst.org quickly
amfirst.org looks like personal finance. Traffic signals point to roughly 172.4K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
AmFirst is a credit union offering personal and business banking services, including auto loans, personal loans, credit cards, and deposit accounts. They operate a referral program incentivizing members to refer friends with a $90 reward.
Business ModelFinancial Services - Credit Union
Target AudienceIndividual consumers and small businesses seeking banking services, loans, and credit products, primarily in the United States
Classification
CategoryPersonal Finance
Sub-CategoryBanking
credit unionbankingloansreferral programfinancial servicesauto loanpersonal loancredit card
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Centrois LLCAMERICA'S FIRST FEDERAL CREDIT UNION
Advertiser IDs
AR13592421179339046913AR15354546926884225025
Ad Count2
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeTrustworthy
UI Score7/100
Detected Logo TextAmFirst
IAB Taxonomy
IAB CategoryPersonal Finance
IAB Sub-CategoryBanking
Confidence95%
credit unionbankingloansreferral programfinancial servicesauto loanpersonal loancredit card
Business Insights
Business Model
Financial Services - Credit Union model detected
Trust Level
Low trust with 5/100 score
Audience
Individual consumers and small businesses seeking banking services, loans, and credit products, primarily in the United States
Keep exploring
Keep exploring from this report
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