Live website intelligence
An Insurance Company Built on Empathy | Amica Mutual Insurance
Learn about the customer service and financial stability Amica Mutual Insurance has been providing since 1907. Get an auto, home or life insurance quote today.
Last refresh
Updated 3d ago
Analyst read
Professional
#41.3K global rank5/100 trustPersonal Finance
Detected stack
Unknown
Quick read
How to read amica.com quickly
amica.com looks like personal finance. Traffic signals point to roughly 1.0M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Amica Mutual Insurance is a long-established insurance company (since 1907) offering auto, home, and life insurance with a focus on customer service and financial stability. The company emphasizes empathy and ease of getting quotes through their digital platform.
Business ModelDirect-to-consumer Insurance
Target AudienceHomeowners, families, and individuals seeking reliable insurance coverage with strong customer service; primarily targeting middle-class American households
Classification
CategoryPersonal Finance
Sub-CategoryInsurance
insurancemutual insuranceauto insurancehome insurancelife insurancefinancial servicescustomer servicefamily-focused
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Amica Mutual Insurance Company
Advertiser IDs
AR02293376608939016193
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeTrustworthy
UI Score8/100
Detected Logo TextAmica
IAB Taxonomy
IAB CategoryPersonal Finance
IAB Sub-CategoryInsurance
Confidence98%
insurancemutual insuranceauto insurancehome insurancelife insurancefinancial servicescustomer servicefamily-focused
Business Insights
Business Model
Direct-to-consumer Insurance model detected
Trust Level
Low trust with 5/100 score
Audience
Homeowners, families, and individuals seeking reliable insurance coverage with strong customer service; primarily targeting middle-class American households
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