Quick read
How to read amnesty.org.uk quickly
amnesty.org.uk looks like law, government & politics. Traffic signals point to roughly 266.9K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Amnesty International UK is a major nonprofit organization focused on defending human rights globally through research, campaigning, and advocacy. They operate independently of governments and political parties, funded primarily by individual donations and membership.
Business ModelNonprofit/NGO (Donation-based membership organization)
Target AudienceSocially conscious individuals, activists, human rights defenders, donors, volunteers, and policymakers interested in civil liberties and international justice
Classification
CategoryLaw, Government & Politics
Sub-CategoryHuman Rights
human rightsnonprofitadvocacyactivismcharitysocial justicedonationscampaigning
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Amnesty International UK Section
Advertiser IDs
AR06810249678118977537
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleBold Editorial/Activist
VibeEmpowering, Urgent, Trustworthy, Activist
UI Score8/100
Detected Logo TextAMNESTY INTERNATIONAL
IAB Taxonomy
IAB CategoryLaw, Government & Politics
IAB Sub-CategoryHuman Rights
Confidence98%
human rightsnonprofitadvocacyactivismcharitysocial justicedonationscampaigning
Business Insights
Business Model
Nonprofit/NGO (Donation-based membership organization) model detected
Trust Level
Low trust with 5/100 score
Audience
Socially conscious individuals, activists, human rights defenders, donors, volunteers, and policymakers interested in civil liberties and international justice
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Law, Government & Politics sites
Move from this single report into the broader market cluster.
Browse Human Rights sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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