Live website intelligence
Amnesty International
We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjoyed by all.
Last refresh
Updated 15d ago
Analyst read
Professional
#36.8K global rank5/100 trustLaw, Government, & PoliticsStale snapshot
Detected stack
WordPress
Quick read
How to read amnesty.org quickly
amnesty.org looks like law, government, & politics. Traffic signals point to roughly 1.9M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Amnesty International is a global non-governmental organization focused on human rights advocacy, research, and campaigning. They investigate and expose abuses, mobilize public opinion, and pressure governments to respect international human rights standards.
Business ModelNonprofit / NGO (donation-funded advocacy organization)
Target AudienceHuman rights activists, socially conscious individuals, policy makers, journalists, donors, and concerned global citizens interested in social justice and civil liberties
Classification
CategoryLaw, Government, & Politics
Sub-CategoryHuman Rights
human rightsnonprofitadvocacyinternational lawsocial justiceNGOactivismcriminal justice
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial / Corporate Activism
VibeSerious, Trustworthy, Urgent, Authoritative
UI Score7/100
Detected Logo TextAMNESTY INTERNATIONAL
IAB Taxonomy
IAB CategoryLaw, Government, & Politics
IAB Sub-CategoryHuman Rights
Confidence98%
human rightsnonprofitadvocacyinternational lawsocial justiceNGOactivismcriminal justice
Business Insights
Business Model
Nonprofit / NGO (donation-funded advocacy organization) model detected
Trust Level
Low trust with 5/100 score
Audience
Human rights activists, socially conscious individuals, policy makers, journalists, donors, and concerned global citizens interested in social justice and civil liberties
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Law, Government, & Politics sites
Move from this single report into the broader market cluster.
Browse Human Rights sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
adflegal.org
same_category
adfinternational.org
same_category
creativecommons.org
similar_rank_band
thenai.org
similar_rank_band
See all alternatives
View all 6 alternatives and competitors to amnesty.org.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.