Quick read
How to read amnestyusa.org quickly
amnestyusa.org looks like society & culture. Traffic signals point to roughly 333.4K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Amnesty International USA - the American branch of the global human rights organization that campaigns against human rights abuses, advocates for prisoners of conscience, and promotes international human rights standards.
Business ModelNonprofit / NGO
Target AudienceHuman rights advocates, activists, donors, policy makers, and individuals concerned with social justice and civil liberties
Classification
CategorySociety & Culture
Sub-CategoryPolitics & Social Issues
human rightsnonprofitadvocacyNGOcivil rightssocial justicecloudflaresecurity verification
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
AMNESTY INTERNATIONAL OF THE USA, INC.Amnesty International of the U.S.A.
Advertiser IDs
AR18413442477844332545AR15482882937690521601
Ad Count2
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleMinimalist
VibeNeutral/Functional
UI Score4/100
Detected Logo TextCLOUDFLARE
IAB Taxonomy
IAB CategorySociety & Culture
IAB Sub-CategoryPolitics & Social Issues
Confidence85%
human rightsnonprofitadvocacyNGOcivil rightssocial justicecloudflaresecurity verification
Business Insights
Business Model
Nonprofit / NGO model detected
Trust Level
Low trust with 5/100 score
Audience
Human rights advocates, activists, donors, policy makers, and individuals concerned with social justice and civil liberties
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Society & Culture sites
Move from this single report into the broader market cluster.
Browse Politics & Social Issues sites
Use the topic route when audience and editorial intent matter more than category.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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