Quick read
How to read amplay.ch quickly
amplay.ch looks like shopping. Traffic signals point to roughly 8.5K monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Amplay AG is a Swiss toy and game distribution company that supplies various brands of board games, educational toys, and novelty items to retailers. They represent multiple product lines including Gamely, Light My Bricks, iDisplayit, and eco-friendly wood art products.
Business ModelB2B Wholesale Distribution / E-commerce
Target AudienceRetailers, toy stores, gift shops, and commercial buyers in Switzerland and potentially neighboring European markets seeking wholesale toy and game products
Classification
CategoryShopping
Sub-CategoryToys & Games
toysgamesdistributionwholesaleboard-gameseducational-toysswitzerlande-commerceb2bretail
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Playful
VibeFun but Professional
UI Score6/100
Detected Logo Textamplay distribution
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryToys & Games
Confidence92%
toysgamesdistributionwholesaleboard-gameseducational-toysswitzerlande-commerceb2bretail
Business Insights
Business Model
B2B Wholesale Distribution / E-commerce model detected
Trust Level
Low trust with 15/100 score
Audience
Retailers, toy stores, gift shops, and commercial buyers in Switzerland and potentially neighboring European markets seeking wholesale toy and game products
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Toys & Games sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
1po.ru
same_category
1a-absperrtechnik.de
same_category
1toy.com.my
same_category
8-g-w-j.com
similar_rank_band
See all alternatives
View all 6 alternatives and competitors to amplay.ch.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.