Quick read
How to read ancestry.com quickly
ancestry.com looks like family & parenting. Traffic signals point to roughly 37.5M monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#476
Top 1k
Country Rank
#125
US
Total Visits
37.48M
Monthly
Avg. Duration
00:13:13
Pages per Visit
21.23
Bounce Rate
33.00%
Domain Information
Domain Age
30.8 years
Rank Tier
Top 1k
Traffic Sources
Direct
72.00%
Search
23.00%
Referrals
3.00%
Social
1.00%
Mail
0.00%
Paid Referrals
0.00%
Top Regions
1US#840
0.89%
2AU#36
0.02%
3GB#826
0.02%
4CA#124
0.01%
5NZ#554
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | ancestry | 764.81K | $2.71 |
| 2 | ancestry login | 80.68K | $1.79 |
| 3 | ancestry dna | 59.54K | $1.78 |
| 4 | ancestry.com | 53.72K | $0.00 |
| 5 | ancestry dna kit | 9.49K | $2.36 |
Whois
Registrar
MarkMonitor Inc.
Created At
May 16, 1995, 04:00 AM
Updated At
Apr 15, 2025, 10:21 AM
Expires At
May 17, 2027, 04:00 AM
Nameservers
NS-1429.AWSDNS-50.ORGNS-1996.AWSDNS-57.CO.UKNS-415.AWSDNS-51.COMNS-737.AWSDNS-28.NET
Status
client delete prohibitedclient transfer prohibitedclient update prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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