Quick read
How to read anglingdirect.co.uk quickly
anglingdirect.co.uk looks like sports. Traffic signals point to roughly 1.1M monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Angling Direct is a UK-based e-commerce retailer specializing in premium fishing tackle, gear, and equipment. The company positions itself as the UK's number one destination for fishing supplies, offering products across multiple fishing disciplines including carp, coarse & match, sea, fly, and pike/predator fishing.
Business ModelE-commerce
Target AudienceFishing enthusiasts and anglers of all skill levels in the UK, including recreational and competitive anglers seeking quality tackle and gear
Classification
CategorySports
Sub-CategoryFishing
fishinganglinge-commerceoutdoor sportstacklegearUK retailhobbyrecreation
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Angling Direct plc
Advertiser IDs
AR18102605730308685825
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Retail
VibeTrustworthy, Established, Outdoorsy
UI Score7/100
Detected Logo TextAngling Direct
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryFishing
Confidence98%
fishinganglinge-commerceoutdoor sportstacklegearUK retailhobbyrecreation
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 15/100 score
Audience
Fishing enthusiasts and anglers of all skill levels in the UK, including recreational and competitive anglers seeking quality tackle and gear
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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