Live website intelligence
Pet Supplies NZ | Shop for Pet Food & Accessories | Animates | Animates Pet Supplies
Animates is your one stop pet store for your pets needs including pet products, vet services, grooming, DIY dog washes and catteries. Shop Online!
Last refresh
Updated 15d ago
Analyst read
Professional
#88.5K global rank5/100 trustShoppingStale snapshot
Detected stack
Unknown
Quick read
How to read animates.co.nz quickly
animates.co.nz looks like shopping. Traffic signals point to roughly 449.3K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Animates is a New Zealand-based pet supply retailer offering a comprehensive range of pet products, services, and care solutions. The company operates both online and physical stores, providing pet food, accessories, veterinary services (Vetcare), grooming, DIY dog washes, and cattery services.
Business ModelE-commerce
Target AudiencePet owners in New Zealand seeking products and services for dogs, cats, fish, small pets, reptiles, and birds
Classification
CategoryShopping
Sub-CategoryPets
pet suppliese-commercepet foodveterinary servicespet groomingretailnew zealand
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
HEARTS AND SCIENCE NEW ZEALAND LIMITED
Advertiser IDs
AR10374055262204985345
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StylePlayful
VibeFun, Friendly, Approachable
UI Score8/100
Detected Logo TextANIMATES
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryPets
Confidence95%
pet suppliese-commercepet foodveterinary servicespet groomingretailnew zealand
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Pet owners in New Zealand seeking products and services for dogs, cats, fish, small pets, reptiles, and birds
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Pets sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to animates.co.nz.
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