Live website intelligence
Appliances Direct | TVs, Fridges, Washing Machines & Air Conditioners
Household appliances from top brands including; AEG, Bosch, Neff, Hotpoint, Siemens & many more. Order online or by phone today.
Last refresh
Updated 14d ago
Analyst read
Professional
#27.6K global rank15/100 trustShoppingStale snapshot
Detected stack
React
Quick read
How to read appliancesdirect.co.uk quickly
appliancesdirect.co.uk looks like shopping. Traffic signals point to roughly 2.0M monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
UK-based online retailer specializing in household appliances including kitchen appliances, TVs, refrigeration, laundry equipment, and home entertainment systems from major brands like Samsung, AEG, Bosch, and Hotpoint
Business ModelE-commerce
Target AudienceUK homeowners and renters seeking major household appliances, with financing options and delivery services appealing to budget-conscious consumers
Classification
CategoryShopping
Sub-CategoryHome & Garden
applianceshome applianceskitchen appliancesTVsfridgeswashing machinese-commerceretailconsumer electronics
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Retail
VibeTrustworthy
UI Score7/100
Detected Logo Textappliances direct
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryHome & Garden
Confidence95%
applianceshome applianceskitchen appliancesTVsfridgeswashing machinese-commerceretailconsumer electronics
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 15/100 score
Audience
UK homeowners and renters seeking major household appliances, with financing options and delivery services appealing to budget-conscious consumers
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Home & Garden sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to appliancesdirect.co.uk.
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