Quick read
How to read appnexus.net quickly
appnexus.net looks like technology & computing. Traffic signals point to roughly 368 monthly visits. Current AI trust scoring is 5/100.
What to do next
- Technology detection is incomplete, so infrastructure clues may be more useful than stack tags.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
visual: 0/4meta: 0/3seo: 0/5publisher: 3/5files: 2/3traffic: 8/10radar: 0/4ai: 6/7
View field-level status
visual: 0/4
Missing: screenshotUrl, dominantColor, palette, storage
meta: 0/3
Missing: title, description, techStackDetected
seo: 0/5
Missing: h1Count, h2Count, internalLinks, externalLinks, imagesCount
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 8/10
Missing: globalRank, countryRank
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
AppNexus (now part of Xandr, owned by Microsoft) is a programmatic advertising technology platform that operates as an ad exchange and supply-side platform (SSP). It enables real-time bidding for digital advertising inventory, connecting publishers with advertisers through automated, data-driven ad buying and selling.
Business ModelB2B SaaS / Advertising Technology Platform
Target AudienceDigital publishers, advertisers, ad agencies, demand-side platforms (DSPs), and marketing technology companies seeking programmatic advertising solutions
Classification
CategoryTechnology & Computing
Sub-CategoryAdvertising Technology
adtechprogrammatic advertisingad exchangereal-time biddingRTBSSPDSPXandrMicrosoft
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
IAB Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategoryAdvertising Technology
Confidence95%
adtechprogrammatic advertisingad exchangereal-time biddingRTBSSPDSPXandrMicrosoft
Business Insights
Business Model
B2B SaaS / Advertising Technology Platform model detected
Trust Level
Low trust with 5/100 score
Audience
Digital publishers, advertisers, ad agencies, demand-side platforms (DSPs), and marketing technology companies seeking programmatic advertising solutions
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Technology & Computing sites
Move from this single report into the broader market cluster.
Browse Advertising Technology sites
Use the topic route when audience and editorial intent matter more than category.
Open Industry Categories
Best for competitor research, market mapping, and account qualification.
bidnex.com
same_category
adform.com
same_category
gumgum.com
same_category
inmobi.com
same_category
See all alternatives
View all 6 alternatives and competitors to appnexus.net.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.