Live website intelligence
Army and Outdoors NZ | Army Surplus & Outdoor Equipment
The South Pacifics largest supplier of army surplus, military outdoor clothing and equipment, hunting and camping gear. Army and Outdoors online or in-store.
Last refresh
Updated 12d ago
Analyst read
Professional
#421.4K global rank15/100 trustShoppingStale snapshot
Detected stack
ReactShopifyCloudflare
Quick read
How to read armyandoutdoors.co.nz quickly
armyandoutdoors.co.nz looks like shopping. Traffic signals point to roughly 48.4K monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React, Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#421.4K
Global
Country Rank
#2.4K
NZ
Total Visits
48.44K
Monthly
Avg. Duration
00:01:30
Pages per Visit
8.11
Bounce Rate
37.00%
Domain Information
Rank Tier
Global
Traffic Sources
Search
60.00%
Direct
30.00%
Social
4.00%
Referrals
4.00%
Paid Referrals
2.00%
Mail
0.00%
Top Regions
1NZ#554
0.79%
2AU#36
0.06%
3US#840
0.05%
4NL#528
0.05%
5IT#380
0.03%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | army and outdoors | 1.17K | $0.70 |
| 2 | army and outdoors nz | 210 | $0.69 |
| 3 | world war ii camouflage hats | 190 | $0.00 |
| 4 | the m-65 | 140 | $0.00 |
| 5 | anti glare black camo tape | 190 | $0.00 |
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Outdoor & Camping sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.