Live website intelligence
At The Races | Easily Check & Compare Horse Racing Odds
At The Races – Digital partner to Sky Sports Racing. Get horse racing news, video replays, racecards, results, form, tips, features and odds comparison.
Last refresh
Updated 13d ago
Analyst read
Professional
#10.0K global rank15/100 trustSportsStale snapshot
Detected stack
Cloudflare
Quick read
How to read attheraces.com quickly
attheraces.com looks like sports. Traffic signals point to roughly 4.9M monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
At The Races is a UK-based horse racing media and betting information platform, serving as the digital partner to Sky Sports Racing. It provides comprehensive horse racing coverage including racecards, odds comparison, video replays, tips, news, and live streaming of races.
Business ModelMedia/Advertising with Affiliate Betting Revenue
Target AudienceUK and Irish horse racing enthusiasts, sports bettors, punters seeking odds comparison and racing information, casual fans interested in race replays and tips
Classification
CategorySports
Sub-CategoryHorse Racing
horse racingsports bettingodds comparisonracecardslive streamingsky sportsgamblinguk racing
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial/News Portal
VibeEstablished, Information-Dense, Traditional Sports Media
UI Score6/100
Detected Logo Textat the races
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryHorse Racing
Confidence95%
horse racingsports bettingodds comparisonracecardslive streamingsky sportsgamblinguk racing
Business Insights
Business Model
Media/Advertising with Affiliate Betting Revenue model detected
Trust Level
Low trust with 15/100 score
Audience
UK and Irish horse racing enthusiasts, sports bettors, punters seeking odds comparison and racing information, casual fans interested in race replays and tips
Keep exploring
Keep exploring from this report
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