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Screenshot of auping.com

Live website intelligence

auping.com

Optimum sleepcomfort at the highest level | Auping

Wake up energized every day thanks to the beds, box springs and mattresses of Auping. Auping, with love.

Last refresh

Updated 21d ago

Analyst read

Professional

#175.2K global rank5/100 trustHome & GardenStale snapshot

Detected stack

React

Quick read

How to read auping.com quickly

auping.com looks like home & garden. Traffic signals point to roughly 285.7K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

51/56 fields populated (91%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Auping is a premium Dutch manufacturer and retailer of high-quality beds, box springs, mattresses, toppers, bed bases, pillows, and bed linen. The company emphasizes optimal sleep comfort and ergonomic design with a focus on craftsmanship and sustainability.

Business ModelE-commerce + Retail (D2C and physical stores)
Target AudienceMiddle to upper-middle class consumers aged 30-65 who prioritize quality sleep, ergonomic comfort, and stylish bedroom aesthetics; health-conscious individuals seeking premium bedding solutions

Classification

CategoryHome & Garden
Sub-CategoryFurniture
bedsmattressesbox springssleep productsbedroom furnitureluxury beddingDutch design

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserActive Advertiser
Advertiser Names
FAIRRANK GmbHGroupM Denmark
Advertiser IDs
AR08761900272168468481AR11304508026498580481
Ad Count2
has_advertiser_idhas_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleEditorial
VibeLuxurious, Relaxing, Trustworthy
UI Score8/100
Detected Logo Textauping

IAB Taxonomy

IAB CategoryHome & Garden
IAB Sub-CategoryFurniture
Confidence95%
bedsmattressesbox springssleep productsbedroom furnitureluxury beddingDutch design

Business Insights

Business Model

E-commerce + Retail (D2C and physical stores) model detected

Trust Level

Low trust with 5/100 score

Audience

Middle to upper-middle class consumers aged 30-65 who prioritize quality sleep, ergonomic comfort, and stylish bedroom aesthetics; health-conscious individuals seeking premium bedding solutions

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.