Live website intelligence
Aur - Náðu í appið
Aur býður uppá banka app þar sem þú getur fengið kort sem er bæði debet og kredit, í Aur Plús áskriftarleiðinni færðu 0,50% klink af allri verslun. Vildarkerfi með klinksöfnun og Markaðstorgi sem er með allskonar tilboðum frá Vinum Aurs. Einnig er hægt að stofna Klíkur þar sem þú heldur utan um kostnað með vinum.
Last refresh
Updated 14d ago
Analyst read
Professional
#2.8M global rank10/100 trustPersonal FinanceStale snapshot
Detected stack
Unknown
Quick read
How to read aur.is quickly
aur.is looks like personal finance. Traffic signals point to roughly 6.2K monthly visits. Current AI trust scoring is 10/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
49/56 fields populated (88%)
Providers with missing fields
publisher: 3/5files: 2/3whois: 4/6radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 4/6
Missing: whois.registrar, whois.expiresAt
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Aur is an Icelandic neobank offering a mobile banking app with a hybrid debit/credit card. Their subscription model 'Aur Plús' provides 0.50% cashback on purchases, features a loyalty points system (klink), a marketplace with partner offers, and social payment groups called 'Klíkur' for expense sharing with friends.
Business ModelFintech/Neobank with Freemium Subscription (SaaS + Financial Services)
Target AudienceIcelandic consumers seeking modern, mobile-first banking with cashback rewards, social payment features, and simplified expense management
Classification
CategoryPersonal Finance
Sub-CategoryBanking
fintechmobile-bankingicelandicdebit-cardcredit-cardcashbacksubscriptionfinancial-services
Trust & Risk
Trust Assessment
Trust Score10/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleModern Fintech/Minimalist with Dark Mode Aesthetic
VibeInnovative, Premium, Trustworthy, Youthful
UI Score8/100
Detected Logo TextAUR
IAB Taxonomy
IAB CategoryPersonal Finance
IAB Sub-CategoryBanking
Confidence95%
fintechmobile-bankingicelandicdebit-cardcredit-cardcashbacksubscriptionfinancial-services
Business Insights
Business Model
Fintech/Neobank with Freemium Subscription (SaaS + Financial Services) model detected
Trust Level
Low trust with 10/100 score
Audience
Icelandic consumers seeking modern, mobile-first banking with cashback rewards, social payment features, and simplified expense management
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Personal Finance sites
Move from this single report into the broader market cluster.
Browse Banking sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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