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Live website intelligence

australiangeographic.com.au

Australian Geographic - It’s in our nature

It’s in our nature

Last refresh

Updated 15d ago

Analyst read

Professional

#150.8K global rank5/100 trustTravelStale snapshot

Detected stack

ReactWordPressCloudflare

Quick read

How to read australiangeographic.com.au quickly

australiangeographic.com.au looks like travel. Traffic signals point to roughly 361.9K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

40/56 fields populated (71%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3whois: 0/6radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Australian Geographic is a premium media and publishing company focused on Australian nature, wildlife, science, environment, history, culture, and travel. It operates as a magazine and digital platform with associated membership society, retail shop, and educational content.

Business ModelMedia/Publishing (Subscription + E-commerce + Membership)
Target AudienceEnvironmentally conscious Australians, nature enthusiasts, wildlife photographers, travelers interested in Australia, educators, and conservation-minded individuals aged 35-65

Classification

CategoryTravel
Sub-CategoryTravel News & Resources
australiawildlifenaturesciencephotographyconservationtravelenvironmentbiodiversitymagazine

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

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Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeTrustworthy, Premium, Nature-focused, Authoritative
UI Score8/100
Detected Logo TextAustralian GEOGRAPHIC

IAB Taxonomy

IAB CategoryTravel
IAB Sub-CategoryTravel News & Resources
Confidence92%
australiawildlifenaturesciencephotographyconservationtravelenvironmentbiodiversitymagazine

Business Insights

Business Model

Media/Publishing (Subscription + E-commerce + Membership) model detected

Trust Level

Low trust with 5/100 score

Audience

Environmentally conscious Australians, nature enthusiasts, wildlife photographers, travelers interested in Australia, educators, and conservation-minded individuals aged 35-65

Keep exploring

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