Live website intelligence

autotrader.co.nz

Cars For Sale NZ | Buy New and Used Cars in NZ | Auto Trader NZ

Last refresh

Updated 14d ago

Analyst read

Professional

#69.3K global rank5/100 trustAutomotiveStale snapshot

Detected stack

WordPressCloudflare

Quick read

How to read autotrader.co.nz quickly

autotrader.co.nz looks like automotive. Traffic signals point to roughly 607.6K monthly visits. Current AI trust scoring is 5/100.

What to do next

The stack appears to include WordPress, Cloudflare.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

44/56 fields populated (79%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3whois: 0/6radar: 2/4ai: 6/7

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 2/4

Missing: categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags1

H2 Tags7

Internal Links89

External Links46

Images30

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)0 autotrader-co-nz.mail.protection.outlook.com

NS Records2 records

TXT Records12 records

Traffic Stats

Monthly Visits607.6K

Bounce Rate39.00%

Avg Visit Duration2m 43.30000000000001s

Pages per Visit4.7

Top CountryNZ

Global Rank#69.3K

Country Rank#286

Taxonomy

IAB CategoryAutomotive

IAB Sub-CategoryVehicle Shopping

Confidence98%

AutomotiveMarketplaceCarsUsed CarsNew ZealandClassifieds

Technical Files

robots.txtFound

sitemap.xmlFound

AI Analysis

SummaryAuto Trader NZ is a leading digital automotive marketplace in New Zealand, facilitating the sale of new and second-hand vehicles between private sellers, dealers, and buyers.

Business ModelClassifieds/Marketplace

Trust Score5/100

SentimentProfessional

Advertising

Is AdvertiserNo

Result Count0

no_advertiser_idno_creative_results

Publisher / Monetization

ads.txtFound

Ad Systems

autotrader.co.nzscrollmedia.co.nzgoogle.comrubiconproject.comopenx.comappnexus.compubmatic.comteads.tvthemediagrid.comcriteo.comgumgum.comcontextweb.comimprovedigital.comadmanmedia.comchocolateplatform.cominmobi.comsmartadserver.comsharethrough.combetweendigital.comlijit.comonetag.comadvertising.comfreewheel.tvyahoo.comaol.comzeststack.comsaharmedia.netvideo.unrulymedia.comtaipeidigital.comeskimi.comadzvigo.combidvol.comdragon-advertising.come-planning.netgamoshi.iosonobi.comopera.comindexexchange.comadingo.jp

Monetization Signals

has_ads_txthas_ad_systems

Visual / Brand

Dominant Color#100100100

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Browse Automotive sites

Move from this single report into the broader market cluster.

Browse Vehicle Shopping sites

Use the topic route when audience and editorial intent matter more than category.

Browse Wordpress websites

Pivot from one domain into a stack-based discovery path.

Browse Cloudflare websites

Pivot from one domain into a stack-based discovery path.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.