Live website intelligence
Insurance, Savings, Investments, Retirement and Health - Aviva
Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UK’s biggest insurance firm quote you, now.
Last refresh
Updated 6d ago
Analyst read
Professional
#9.6K global rank5/100 trustFinance
Detected stack
React
Quick read
How to read aviva.co.uk quickly
aviva.co.uk looks like finance. Traffic signals point to roughly 4.6M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#9.6K
Top 10k
Country Rank
#344
GB
Total Visits
4.57M
Monthly
Avg. Duration
00:05:06
Pages per Visit
5.81
Bounce Rate
35.00%
Domain Information
Domain Age
26.4 years
Rank Tier
Top 10k
Traffic Sources
Direct
56.00%
Search
35.00%
Referrals
8.00%
Paid Referrals
1.00%
Social
0.00%
Mail
0.00%
Top Regions
1GB#826
0.92%
2IE#372
0.01%
3US#840
0.01%
4ES#724
0.01%
5IN#356
0.00%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | aviva | 204.24K | $2.70 |
| 2 | aviva login | 23.71K | $2.41 |
| 3 | aviva pension | 28.38K | $3.23 |
| 4 | car insurance | 334.56K | $6.91 |
| 5 | aviva pension login | 12.86K | $2.42 |
Whois
Registrar
CSC Corporate Domains, Inc
Created At
Sep 24, 1999, 04:44 AM
Updated At
Sep 20, 2025, 05:16 AM
Expires At
Sep 24, 2026, 04:44 AM
Nameservers
dns1.cscdns.net.dns2.cscdns.net.
Status
active
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Finance sites
Move from this single report into the broader market cluster.
Browse Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to aviva.co.uk.
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