Live website intelligence
Aviva corporate website - Aviva plc
Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.
Last refresh
Updated 3d ago
Analyst read
Professional
#214.0K global rank5/100 trustBusiness & Finance
Detected stack
React
Quick read
How to read aviva.com quickly
aviva.com looks like business & finance. Traffic signals point to roughly 184.2K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
50/56 fields populated (89%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4ai: 6/7
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Aviva plc is a major British multinational insurance company providing a wide range of financial services including insurance, pensions, and asset management.
Business ModelFinancial Services & Insurance
Target AudienceInvestors, shareholders, media professionals, job seekers, and policyholders.
Classification
CategoryBusiness & Finance
Sub-CategoryInsurance
InsuranceFinancial ServicesInvestmentsAsset ManagementCorporatePensionsUK Business
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Publicis Media UK Limited
Advertiser IDs
AR01508677305046663169
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
IAB Taxonomy
IAB CategoryBusiness & Finance
IAB Sub-CategoryInsurance
Confidence98%
InsuranceFinancial ServicesInvestmentsAsset ManagementCorporatePensionsUK Business
Business Insights
Business Model
Financial Services & Insurance model detected
Trust Level
Low trust with 5/100 score
Audience
Investors, shareholders, media professionals, job seekers, and policyholders.
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.