Quick read
How to read ba.com quickly
ba.com looks like travel. Traffic signals point to roughly 2.4M monthly visits. Current AI trust scoring is 10/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
46/56 fields populated (82%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#20.7K
Top 100k
Country Rank
#1.2K
GB
Total Visits
2.43M
Monthly
Avg. Duration
00:02:36
Pages per Visit
4.36
Bounce Rate
50.00%
Domain Information
Domain Age
32.2 years
Rank Tier
Top 100k
Traffic Sources
Direct
37.00%
Referrals
35.00%
Search
26.00%
Social
1.00%
Paid Referrals
1.00%
Mail
0.00%
Top Regions
1GB#826
0.59%
2US#840
0.17%
3DE#276
0.02%
4IN#356
0.01%
5CA#124
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | british airways careers | 9.07K | $0.52 |
| 2 | british airways | 1.51M | $0.44 |
| 3 | british airways jobs | 3.67K | $0.43 |
| 4 | ba careers | 2.17K | $0.53 |
| 5 | british airways speedbird pilot academy | 1.55K | $0.95 |
Whois
Registrar
CSC Corporate Domains, Inc.
Created At
Dec 13, 1993, 05:00 AM
Updated At
Dec 08, 2025, 06:08 AM
Expires At
Dec 12, 2026, 05:00 AM
Nameservers
A1-20.AKAM.NETA10-66.AKAM.NETA20-64.AKAM.NETA24-65.AKAM.NETA3-65.AKAM.NETA5-66.AKAM.NET
Status
client transfer prohibitedserver delete prohibitedserver transfer prohibitedserver update prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.