Skip to main content
Screenshot of backmarket.com.au

Live website intelligence

backmarket.com.au

Your Refurbished (Super) Market | Back Market

Find the best deals on refurbished phones, laptops, and tech at Back Market. Up to 70% off when compared to new products. Free delivery, 1-year warranty, 30-day money back guarantee.

Last refresh

Updated 14d ago

Analyst read

Professional

#133.3K global rank5/100 trustTechnology & ComputingStale snapshot

Detected stack

ReactCloudflare

Quick read

How to read backmarket.com.au quickly

backmarket.com.au looks like technology & computing. Traffic signals point to roughly 285.5K monthly visits. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

44/56 fields populated (79%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3whois: 0/6radar: 2/4ai: 6/7
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 10/10

All expected fields present

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 2/4

Missing: categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Back Market is a leading online marketplace specializing in renewed and refurbished electronic devices, connecting sellers with consumers looking for cost-effective and sustainable tech alternatives.

Business ModelMarketplace
Target AudienceCost-conscious consumers, bargain hunters, and environmentally aware individuals looking for reliable smartphones, laptops, and tech accessories at reduced prices.

Classification

CategoryTechnology & Computing
Sub-CategoryConsumer Electronics
Refurbished ElectronicsE-commerceSustainable TechnologySecond-handCircular EconomyDiscounts

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserActive Advertiser
Advertiser Names
Back Market Australia Pty Limited
Advertiser IDs
AR14138632150559227905
Ad Count1
has_advertiser_idhas_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategoryConsumer Electronics
Confidence95%
Refurbished ElectronicsE-commerceSustainable TechnologySecond-handCircular EconomyDiscounts

Business Insights

Business Model

Marketplace model detected

Trust Level

Low trust with 5/100 score

Audience

Cost-conscious consumers, bargain hunters, and environmentally aware individuals looking for reliable smartphones, laptops, and tech accessories at reduced prices.

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.