Quick read
How to read baltimoresun.com quickly
baltimoresun.com looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Baltimore Sun is a major daily newspaper serving Baltimore, Maryland and the surrounding region. It provides local, national, and international news coverage along with sports, business, entertainment, weather, and traffic information. The publication operates both print and digital platforms with a subscription-based revenue model.
Business ModelMedia / Subscription News
Target AudienceResidents of Baltimore and Maryland seeking local news, regional professionals, sports fans (particularly Orioles and Ravens), and general readers interested in Mid-Atlantic news coverage
Classification
CategoryNews & Politics
Sub-CategoryLocal News
local newsbaltimoremarylandnewspaperjournalismbreaking newssportsweatherobituaries
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial / Traditional News
VibeTrustworthy, Authoritative, Established
UI Score7/100
Detected Logo TextTHE BALTIMORE SUN
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryLocal News
Confidence98%
local newsbaltimoremarylandnewspaperjournalismbreaking newssportsweatherobituaries
Business Insights
Business Model
Media / Subscription News model detected
Trust Level
Low trust with 5/100 score
Audience
Residents of Baltimore and Maryland seeking local news, regional professionals, sports fans (particularly Orioles and Ravens), and general readers interested in Mid-Atlantic news coverage
Keep exploring
Keep exploring from this report
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Move from this single report into the broader market cluster.
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Use the topic route when audience and editorial intent matter more than category.
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