Live website intelligence

basketball-reference.com

Basketball Statistics & History of Every Team & NBA and WNBA Players | Basketball-Reference.com

Checkout the statistics, scores & history of every team & NBA and WNBA players and more on Basketball-Reference.com

Last refresh

Updated 14d ago

Analyst read

Professional

5/100 trustSportsStale snapshot

Detected stack

WordPress

Quick read

How to read basketball-reference.com quickly

basketball-reference.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

The stack appears to include WordPress.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags1

H2 Tags52

Internal Links1125

External Links147

Images29

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)1 aspmx.l.google.com

10 aspmx2.googlemail.com

10 aspmx3.googlemail.com

5 alt1.aspmx.l.google.com

5 alt2.aspmx.l.google.com

NS Records2 records

TXT Records2 records

Traffic Stats

Domain Age25.2 years

Taxonomy

IAB CategorySports

IAB Sub-CategoryBasketball

Confidence98%

sports statisticsNBAWNBAbasketball historysports analyticsreference databasesports media

Technical Files

robots.txtFound

sitemap.xmlMissing

AI Analysis

SummaryBasketball-Reference.com is a comprehensive sports statistics and historical data platform providing detailed basketball analytics, scores, standings, and player/team information for the NBA, WNBA, ABA, and European leagues. Operated by Sports Reference LLC, it serves as a primary reference source for basketball statistics.

Business ModelMedia/Publishing with Freemium SaaS (Stathead subscription service for advanced analytics)

Trust Score5/100

SentimentProfessional

Publisher / Monetization

ads.txtFound

Ad Systems

sports-reference.comfreestar.comgoogle.comamxrtb.comappnexus.compubmatic.comrubiconproject.comopenx.comaps.amazon.comonetag.comsmartadserver.comblockthrough.comthemediagrid.comvideo.unrulymedia.comtrustedstack.commedia.netemxdgt.comssp.cadent.comcriteo.comdappier.comgumgum.comcontextweb.comindexexchange.cominmobi.comconversantmedia.comblis.cominsticator.comsharethrough.comlijit.comtriplelift.comminutemedia.comyieldmo.comnativo.comzetaglobal.netsmaato.comogury.comprimis.techfreewheel.tvyahoo.comlkqd.netmediafuse.comrisecodes.comseedtag.comxandr.comteads.tvtrustx.orgundertone.comdeployads.comsortable.com

Monetization Signals

has_ads_txthas_ad_systems

Visual / Brand

Dominant Color#100100100

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Browse Sports sites

Move from this single report into the broader market cluster.

Browse Basketball sites

Use the topic route when audience and editorial intent matter more than category.

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