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Screenshot of behr.com

Live website intelligence

behr.com

Exterior Paint | Interior Paint | Wood Stains | Behr

Browse through all of the exterior paint, interior paint and wood stains available from Behr, offering paints that are perfect for your next project.

Last refresh

Updated 18d ago

Analyst read

Professional

5/100 trustHome & GardenStale snapshot

Detected stack

Cloudflare

Quick read

How to read behr.com quickly

behr.com looks like home & garden. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

33/56 fields populated (59%)

11 providers

Providers with missing fields

ads: 0/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 2/5

Missing: adSystems, directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

BEHR is a leading manufacturer of premium interior and exterior paints, wood stains, and decorative finishes for residential and professional use. The company promotes color trends including their annual 'Color of the Year' and provides resources for DIY enthusiasts and professional painters.

Business ModelE-commerce / Consumer Goods Manufacturer
Target AudienceHomeowners, DIY enthusiasts, professional painters, interior designers, and contractors seeking quality paint products and color inspiration

Classification

CategoryHome & Garden
Sub-CategoryHome Improvement
painthome improvementinterior designexterior paintwood stainsDIYhome decorcolor trends

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleEditorial / Lifestyle
VibeTrustworthy, Sophisticated, Inspirational
UI Score8/100
Detected Logo TextBEHR

IAB Taxonomy

IAB CategoryHome & Garden
IAB Sub-CategoryHome Improvement
Confidence95%
painthome improvementinterior designexterior paintwood stainsDIYhome decorcolor trends

Business Insights

Business Model

E-commerce / Consumer Goods Manufacturer model detected

Trust Level

Low trust with 5/100 score

Audience

Homeowners, DIY enthusiasts, professional painters, interior designers, and contractors seeking quality paint products and color inspiration

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.