Quick read
How to read bellingcat.com quickly
bellingcat.com looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Bellingcat is an independent international collective of researchers, investigators, and citizen journalists specializing in open source intelligence (OSINT) and digital forensics. They conduct investigations into conflicts, human rights abuses, corruption, and disinformation using publicly available information.
Business ModelNonprofit Media / Donation-supported Investigative Journalism
Target AudienceJournalists, researchers, policymakers, human rights organizations, academics, and informed citizens interested in verified investigative reporting and OSINT methodologies
Classification
CategoryNews & Politics
Sub-CategoryInvestigative Journalism
investigative journalismopen source intelligenceOSINThuman rightsfact-checkingconflict reportingdigital forensicsnonprofit media
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial / Brutalist
VibeSerious, Authoritative, Investigative, Trustworthy
UI Score7/100
Detected Logo Textbellingcat
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryInvestigative Journalism
Confidence95%
investigative journalismopen source intelligenceOSINThuman rightsfact-checkingconflict reportingdigital forensicsnonprofit media
Business Insights
Business Model
Nonprofit Media / Donation-supported Investigative Journalism model detected
Trust Level
Low trust with 5/100 score
Audience
Journalists, researchers, policymakers, human rights organizations, academics, and informed citizens interested in verified investigative reporting and OSINT methodologies
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse News & Politics sites
Move from this single report into the broader market cluster.
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Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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